Privacy Policy

Website Privacy Policy

Last revision date - March 2023


The University of Michigan (U-M) privacy statement recognizes the value of privacy of the university community members and its guests. This privacy notice provides more specific information on how the Office of Enrollment Management collects and processes your personal information.

When you use this site, the Regents of the University of Michigan may collect information in two ways.

  • We collect and store information that you voluntarily provide when you fill out forms on the site.
  • When you access and use the site, our technology and tools automatically collect and store some non-personally identifiable information about your use of the site (including, for example, your IP address, location information, your browser type, the type of device you used to access the site, unique device identifiers, and other information about how you use the site).

We strive to protect the privacy and confidentiality of your data in compliance with federal and state laws, as well as university policy.

The information we collect from this site is considered an institutional asset and may be accessed and used only by authorized university entities according to procedures identified by the university. No person or entity may access this information, except through strict policies and processes established by the university or by process of law. We collect information through this site as part of our admissions programs, as well as broader university teaching, learning, scholarly, and research initiatives.

We will not sell the information we collect nor will we use it for commercial purposes.

If you are under 18 years of age, please be sure that your parent or guardian is aware that you are using this site.

If you have questions or concerns, please contact us at [email protected].

Text Messaging (SMS/MMS) Campaign Policies

Text messaging (SMS/MMS) provides a direct mechanism to reach constituents. By sending content directly to their mobile device, users are more likely to consume and appropriately react to content that has been shared.

While this is a powerful medium, a number of compliance components must be in place in order to leverage these platforms correctly. The Privacy Policy and Terms of Service (TOS) cover centrally initiated text messaging (SMS/MMS) campaigns along with those created by individual schools, colleges, and units. Additionally, a number of other items are identified as being required; these fall on the initiating organization to ensure they are implemented for their respective campaign.

University of Michigan Text Messaging (SMS/MMS) Terms & Conditions

University of Michigan uses text messaging (SMS/MMS) to send marketing related communications to various student populations about events, reminders, and other key university information. Message frequency may vary. The University of Michigan does not charge for this service; however, standard messaging and data rates may apply.

This service is different from our emergency alert texting service, and each service requires separate opt-ins and opt-outs.


Prospective undergraduate students or undergraduates students at the University of Michigan may opt in to text messaging (SMS/MMS) marketing messaging by completing a Request for Information form and checking the box to receive messages. Text messaging (SMS/MMS) will be used to communicate event reminders, application deadlines, and other key points of information related to undergraduate prospective students. Message frequency may vary. If choosing to opt in, you agree that any information you provide relates to you only, and that all information is accurate and correct. You cannot opt in for another individual.


If you wish to opt out of text messaging (SMS/MMS) from the Office of Enrollment Management, reply with one of the following messages:

  • STOP
  • END
  • QUIT

Please note that opting out of text messaging (SMS/MMS) from the Office of Enrollment Management will not necessarily opt you out of text messaging (SMS/MMS) from other U-M offices, departments, and/or organizations that you may have signed up for separately.

If you decide to resubscribe to text messaging (SMS/MMS) from the Office of Enrollment Management, you may reply with one of the following messages:

  • YES

The Office of Enrollment Management cannot resubscribe on your behalf. You must resubscribe from your phone.

Privacy notice changes

This privacy notice may be updated from time to time. We will post the date our notice was last updated at the top of this privacy notice.


If you have questions about other available commands, send one of the following messages to receive additional instructions.

  • HELP
  • INFO

If you have questions for the Office of Enrollment Management, please email your question to [email protected].

For concerns or questions about how your personal data is used by the university, please contact the Privacy Office at [email protected] or 500 S. State St, Ann Arbor, Michigan, 48109.

Notice specific to persons within the European Union

Please click here for notice specific to persons within the European Union.