Leaders in the Office of Enrollment Management work in strategic partnership to provide students with a positive, practical experience throughout all stages of the university enrollment experience. Each brings a wealth of knowledge, experience, and commitment to this collaborative effort.
Adele C. Brumfield
Vice Provost for Enrollment Management
Adele C. Brumfield is the vice provost for enrollment management at the University of Michigan. A first-generation college graduate, she now promotes the transformative power of higher education to students across the United States and around the world. She has a strong record of success and commitment to increasing access and equity in enrollment and financial support for students. Alongside campus partners, Brumfield works with schools, colleges, and units to lead enrollment management strategy.
Prior to U-M, Brumfield was the associate vice chancellor for enrollment management at the University of California San Diego, where she served on teams that collaborated across campus and throughout the University of California system. As a member of the Council of Chief Outreach Officers, she influenced initiatives to extend reach to low-income, first-generation, and underrepresented students and families. A Milwaukee, Wisconsin native, Brumfield has also worked as the director of admissions and recruitment at the University of Wisconsin-Madison, and held admissions positions at the University of Chicago, Denison University, and Marquette University.
As a recognized enrollment management expert, Brumfield actively works with many professional, higher education-focused organizations such as the Overseas Schools Project, funded by the U.S. Department of State’s Office of Overseas Schools and the College Board. She serves as a member of the Board of Directors for the Common App and on the advisory council for the College Board’s Access and Diversity Collaborative. Brumfield previously served as the chair of the Test of English as a Foreign Language (TOEFL) board. In addition, she has served in multiple leadership capacities for the National Association for College Admissions Counseling, and previously served as the president of the Wisconsin Association for College Admissions Counseling, an elected position. Brumfield is frequently called upon to share her expertise at professional conferences and programs.
Brumfield earned a Bachelor of Arts in speech with a major in broadcast communication from Marquette University and a Master of Arts in telecommunication from Michigan State University.
Director, Budget and Finance
Kelly Alber-Drake is the director of budget and finance in the Office of Enrollment Management. In this role, she oversees business operations in the areas of finance, facility operations, and associated support services. She works closely with OEM unit directors to guide short-term and long-term budgetary and business planning.
Prior to joining OEM, Alber-Drake held a number of finance-related roles at the U-M since 2000, including senior business administrator in the Office of Undergraduate Admissions and budgeting intermediate supervisor for Michigan Administrative Information Services.
She holds a bachelor of business administration from Middle Tennessee State University and master of business administration from Eastern Michigan University.
Assistant Vice Provost of Enrollment Planning and Technology
Kortney Briske serves as the assistant vice provost of enrollment planning and technology. In this role, he leads enrollment management in technology needs and serves as the primary liaison to ITS.
As senior associate university registrar, he is responsible for the academic record and student services, ensuring appropriate application of university and academic policy. He works closely with the schools and colleges regarding the impact and implementation of new initiatives and academic policy change.
Briske came to U-M as an undergraduate and has spent his entire career at the university. He has worked primarily in the Office of the Registrar, but also in the Office of Financial Aid and, while at ITS, led the implementation of student records and curriculum in Wolverine Access.
Tammie Durham Luis
Assistant Vice Provost of Enrollment Management and Executive Director of Financial Aid
Tammie Durham is the University of Michigan’s assistant vice provost and executive director of financial aid in the Office of Enrollment Management. Durham oversees the Office of Financial Aid and partners across campus to lead and support the overall university financial aid strategy and execution.
Durham brings nearly 20 years of experience in higher education, most recently as director of financial aid at New York University, and previously as the director of enrollment services at Penn State Schuylkill, a campus of The Pennsylvania State University.
Prior to that, she was financial aid and admissions coordinator at Penn State Schuylkill, and started her career as an accountant at Penske Truck Leasing. Durham also served as an adjunct professor, teaching courses in public relations and marketing, and the first-year experience at Penn State Schuylkill.
Durham earned a bachelor’s degree in professional accountancy and a master’s degree in public administration, both from Penn State Harrisburg.
Ann Hower, Ph.D.
Director, Office of New Student Programs
Ann Hower, Ph.D., serves as director of the Office of New Student Programs at the University of Michigan – Ann Arbor, responsible for programs that assist new students in making a successful transition – both academically and personally – into the U-M community. She oversees the administration of undergraduate orientation, parent and family programs, Welcome to Michigan, Arts at Michigan, University Mentorship, Transfer Connections, Veterans and Military Services, and the UM Educational Theatre Company. She is active in the Association for Orientation, Transition and Retention in Higher Education and serves on the executive committee for the Council on the Advancement of Standards in Higher Education.
Hower holds a bachelor of science from the University of California, Los Angeles; a master of education from Colorado State University, and a doctorate from Michigan State University. She thoroughly enjoys working at U-M because the students are truly the leaders and the best.
Kati Shanks, office manager
Director of Marketing and Communications
Beth Marmarelli serves as the director of marketing and communications in the Office of Enrollment Management at University of Michigan-Ann Arbor. In this role, she is responsible for strategic and creative marketing and communications leadership throughout all aspects of undergraduate enrollment management, including undergraduate admissions, financial aid, registrar, and new student programs.
She is a versatile higher education leader with a strategic focus on forging collaborative relationships and utilizing data and technology throughout the development, activation, and analysis of marketing and communications initiatives. Marmarelli previously served as the the executive director of communications and marketing at University of Michigan-Dearborn, leading and mentoring a team responsible for providing strategic direction, execution, and support of communications and marketing activities for the regional campus. She spent 12 years at the university focusing on enrollment management marketing and leveraging the university’s CRM, Salesforce/Marketing Cloud, to advance engagement with prospective and current students. Prior to joining UM-Dearborn, she managed public relations for the College for Creative Studies and non-profit advertising accounts for Doner Advertising.
Marmarelli has a master’s in public relations from Michigan State University and a bachelor's in business administration from Central Michigan University. She is an active member of PRSA Detroit, a Leadership Detroit graduate, and has studied positive organizational leadership at Michigan Ross Executive Education.
Nichele M. Moses
Director, Human Resources
Nichele M. Moses is the director of human resources in the Office of Enrollment Management, working closely with the vice provost of enrollment management on human resource strategy; diversity, equity, and inclusion efforts; organizational development; and initiative implementation. Prior to her current role, Moses served as human resources business partner for the University of Michigan Health System supporting surgical services and the medical school. Before arriving at U-M, she held a similar role at Western Michigan University in Kalamazoo where she partnered with a new associate provost hired to oversee enrollment management across the state.
Moses has extensive experience in employee relations, project management, and staff training, including the development and execution of new employee orientation programs.
Moses holds a bachelor of business administration in human resources management from Grand Valley State University in Allendale, Mich., and a master of arts in human resources development from Western Michigan.
Associate Vice Provost and University Registrar
Paul Robinson is the associate vice provost and university registrar at the University of Michigan – Ann Arbor. His responsibilities include supporting the administrative and academic needs related to student and course data for all 19 schools and colleges. He serves as the chief data steward for student data and student systems at U-M. His office supports all aspects of student records management, registration, course management, room scheduling, examination scoring, teaching and course evaluations, degree audit, enrollment and degree certification, diploma management, institutional reporting, tuition and fee management, and National Collegiate Athletic Association athlete certification.
Robinson has management experience at both private and public institutions where he has been instrumental in the successful implementation of student systems. He serves in leadership positions and committees at U-M, and is active with professional groups in higher education. He is a board member at the Association of American University Registrars, presents at state and national conferences, and serves on various panels. Robinson has also served as chair or team member in several peer reviews of enrollment services at outside universities.
He holds a bachelor’s and master’s degree in public administration from Wayne State University in Detroit.
Dawn Wolfe, Assistant to the Associate Vice Provost and University Registrar
Erica L. Sanders
Director, Office of Undergraduate Admissions
Erica L. Sanders is director of undergraduate admissions at the University of Michigan – Ann Arbor. Sanders has served in multiple roles with increasing responsibility in undergraduate admissions, most recently as interim director following four years as managing director. She has also been the director of recruitment and operations, director of review and evaluations, and assistant director for out-of-state recruitment.
She began her career as an admissions counselor shortly after receiving her bachelor of general studies in accounting and secondary education from U-M. Sanders has presented at numerous local, regional, and national conferences on race-neutral admissions policies, essay writing in the context of holistic review, and athletics admissions trends in higher education.
She attended the Harvard Summer Institute on College Admissions and the Executive Education Cycle of Leadership Judgment Program at the U-M Ross School of Business. She is a recipient of the Office of Undergraduate Admissions’ Ultimate Achievement Award and the U-M Distinguished Service Award.
Sharon Kuhn, executive assistant
Director of Organizational Effectiveness and Delivery
Alena Stocking serves as the director of organizational effectiveness and delivery for the Office of Enrollment Management. She is a lifelong learner who is passionate about people, strategy, organizational change, and helping others reach their greatest potential.
Stocking has been at Michigan Medicine for over 12 years. In her previous position as the operations director for Medical School Administration (MSA), she oversaw the talent development strategy for MSA and engaged in a variety of strategic projects where her business acumen was best applied. Prior to joining the Medical School, Stocking held various positions within the Michigan Medicine development office, most recently as the senior director for strategic services, overseeing annual giving, events, prospect development and alumni relations. She began her career working for industrial corporations in sales and marketing, and has since been involved with multiple, large-scale organizational change initiatives in complex and often decentralized environments.
Stocking earned her BBA in Business Administration in human resources, and MBA in corporate finance/international business, both from the University of Michigan Ross School of Business. Her passions include positive organizational scholarship, inclusive leadership and talent development. When she is not at work, she enjoys social time with family and friends, movies, circuit-training exercise, and travel.