Strategic Plan

During the 2019-2020 academic year, the Office of Enrollment Management (OEM) developed a strategic plan. This included broad team engagement making the plan more comprehensive, and inclusive. Our strategic plan covers a three-to-five year timeline, while the operating plan includes action items which span one to two years in support of our strategies.

We saw our efforts as a continual evolution, with the understanding that our path may change as our landscape changes. With COVID-19, we put specific action items on hold due to university guidelines related to spending, and when these guidelines change, we will revisit all action items.

Our strategic plan is guided by the mission of the university, and speaks to our specific areas of accountability as leaders in enrollment management.

University Mission

The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future.

OEM Mission

To provide access and support to diverse learners who will challenge the present and enrich the future.

OEM Vision

Student Centered:

Our students are our priority in all that we do. We provide excellent service to all our students from prospects to alumni.

We pursue opportunities to further improve and support the diversity of our student experiences and identify initiatives to improve student accessibility.

We proactively seek student input to inform our actions on initiatives which will meet their needs throughout various stages of their educational journey.

Collaborative Partner:

Together, we seek to understand the strategic goals and initiatives of our partners across campus.

We are deliberate in our engagement efforts by listening, learning and co-creating with our partners to create efficiencies.

We are thoughtful communicators who build deep and sustainable relationships that add to our shared vision to enhance the student experience.

Team Oriented:

We are guided by clearly articulated goals that allow each of us to understand our role within the organization and feel acknowledged by the value we bring.

We leverage the strengths of each team member, support talent development, and purposefully create opportunities for increased collaboration.

Diversity Champion:

Our actions to welcome and understand diverse identities and experiences are intentional, as we gain from and value unique perspectives.

We appreciate the individuality of every student and team member, and develop strategies to embrace diverse perspectives and foster greater inclusion.

We push the boundaries of the status quo, always evolving and learning, ever striving to expand and support diversity in new and creative ways.

Innovation Leader:

We embrace an innovative mindset that encourages our team to practice forward thinking, propose creative solutions, and grow from our experiences.

We foster innovation through cross-organizational education, collaboration, and by challenging the present to broaden individual perspectives.


Service Excellence

Integrity (Trust/Respect)



Diversity, Equity and Inclusion


Download the OEM Strategic Plan and FY21 Operating Plan (PDF)